Builds
This is where I write about the products I am building myself, rather than the client and plugin work the other sections cover. Each post takes one engineering decision behind a product and explains it: what it does, why it is built that way, and what it cost.
The rule is the same as everywhere else on this site. Every claim should be checkable, every trade-off is stated, and when I am writing about my own product I say so at the top.
- You want to know how a product works before you trust it with your data.
- You are building something similar and want the decisions, not the launch copy.
- You are deciding whether one of these products fits your site.
Building something that has to count correctly?
Analytics, licensing, or anything else where the numbers have to match the money. Happy to compare notes on the specifics.
Get in touchBuilding something where this kind of work matters?
Tell me what's stuck: billing, licensing, a plugin that has outgrown its code. I'll tell you honestly whether I'm the right person for it.
I'm in GMT+6 and work async-first, so your timezone is never a reason not to reach out.